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May 05, 2016
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates.
The NFL Game Pass is the most widely adopted service, with 6% of US broadband homes subscribing to this compared to 4% for the WWE Network and baseball service MLB.TV.
From the article "One In Six US Broadband Homes Take An OTT Sports Service" by www.digitaltveurope.net
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Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...
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Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...
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