Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates.
The NFL Game Pass is the most widely adopted service, with 6% of US broadband homes subscribing to this compared to 4% for the WWE Network and baseball service MLB.TV.
From the article "One In Six US Broadband Homes Take An OTT Sports Service" by www.digitaltveurope.net
Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new...
Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...
Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...
A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...
