Coincidentally, Parks Associates has also released set-top box data today, finding that Amazon, Apple, Google, and Roku together make up 86 percent of all set-top boxes sold in the U.S. in 2014. Roku is the king, selling 34 percent of all boxes. Google is next with 23 percent, Amazon is third, and Apple is fourth.
How often do people use those devices once they get them home? Parks says that Roku boxes account for 37 percent of all usage, followed by Google Chromecast (19 percent), Apple TV (17 percent), and Amazon Fire devices (14 percent).
From the article "One-Fifth of U.S. Broadband Homes Have Set-Top Boxes, Says TDG" by Troy Dreier.
New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service. New data from Parks Associa...
Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time. The research firm rep...
Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Vid...
New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...
