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Coincidentally, Parks Associates has also released set-top box data today, finding that Amazon, Apple, Google, and Roku together make up 86 percent of all set-top boxes sold in the U.S. in 2014. Roku is the king, selling 34 percent of all boxes. Google is next with 23 percent, Amazon is third, and Apple is fourth.
How often do people use those devices once they get them home? Parks says that Roku boxes account for 37 percent of all usage, followed by Google Chromecast (19 percent), Apple TV (17 percent), and Amazon Fire devices (14 percent).
From the article "One-Fifth of U.S. Broadband Homes Have Set-Top Boxes, Says TDG" by Troy Dreier.
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...
Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
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