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At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is the New Black." Amazon also has been making waves with such critically acclaimed shows as "Transparent." By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That's important because Hulu has high turnover rate. A report from Parks Associates found that 7% of US broadband households had canceled their Hulu subscription in the last 12 months, a figure that represents about one-half of Hulu's current subscriber base, according to Parks.
From the article "Once an underdog, Hulu is becoming a player in the streaming world" by Yvonne Villarreal.
Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...
In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...
While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vim...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
