.jpeg)
At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is the New Black." Amazon also has been making waves with such critically acclaimed shows as "Transparent." By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That's important because Hulu has high turnover rate. A report from Parks Associates found that 7% of US broadband households had canceled their Hulu subscription in the last 12 months, a figure that represents about one-half of Hulu's current subscriber base, according to Parks.
From the article "Once an underdog, Hulu is becoming a player in the streaming world" by Yvonne Villarreal.
Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...
Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...
