Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers now have with consumers, where security protections are part of doing business and solutions can be easy, seamless, and can ultimately help strengthen the long-term customer relationship.
Parks Associates’ research finds 72 percent of smart home product owners are concerned with the security of the personal data that is collected and transmitted by their smart home products. This webinar shares strategies to build consumer trust and help combat identity theft, fraud, and invasive data collection.
From the article, "On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home" from Residential Systems
The research in the report was done by Parks Associates, a “market research and consulting company specializing in emerging consumer technology products and services,” according to its public statemen...
By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates...
The Biebs is just one of hundreds of artists who will be releasing vinyl albums on Record Store Day. Fans of the recently departed David Bowie will have a chance to get a limited edition pressing of s...
Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in th...
