Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday.
That "sizeable portion" of trial users dwarfs the amount of people who abuse free try-outs, Parks senior analyst Glenn Hower said.
"There is a potential for free trial abuse, but only roughly 1 percent of consumers are 'serial trialers,'" he said. "Most consumers use trials for their intended purpose of trying out a service before deciding whether or not to continue as a paid subscriber."
Services, such as Hulu, Netflix and live-TV streamers like Sling TV, often offer a free period, one of the consumer-friendly patterns that have become standard for online video competitors -- and have made it easier for people get a sense of life as a cord-cutter. Traditional TV providers like cable and satellite have grappled with dwindling customer growth as more people opt for online alternatives.
From the article "On a Netflix free trial? A third of you will likely pay up" by Joan E. Solsman.
According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google...
A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old. That expectation, h...
According to Bloomberg, industry research firm Parks Associates found that one-third of internet users stream cable TV shows without paying for access, which, the firm estimates, costs cable companies...
Password sharing has serious economic consequences. In 2019, companies lost about $9.1 billion to password piracy and sharing, and that will rise to $12.5 billion in 2024, according to data released b...
