A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks Associates.
Issues include maintaining device connections over a Wi-Fi network and insufficient bandwidth, which can be difficult to fix due to the infrastructure of older apartment buildings, said Jennifer Kent, VP of research at Parks Associates.
She explained that unlike newer MDUs, these buildings were built without suitable wiring or the infrastructure to run new wiring. Older MDUs may have thicker walls or various types of building materials.
“So they might be looking at the cost of having to run all new wire throughout the building…which is obviously very cost-intensive,” she said.
According to Kent, apartment residents that pay for internet as part of their rent or through their property manager tend to spend less than those with a retail plan. Parks Associates found MDU residents with a bulk internet arrangement pay around $40 per month, compared to $64 per month for retail internet.
Parks Associates noted these figures are “standalone” service prices, meaning these are residents who don’t have add-ons like pay TV or mobile bundled with their internet.
From the article, "Old apartment buildings have some big broadband infrastructure problems" by Masha Abarinova
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Churn has long been an issue in the streaming market. For streaming service providers, it’s a problem to be overcome. For subscribers, it’s a fact of life. The latest word out from Parks Associates pi...
In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...
Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than t...
