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March 20, 2017
Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there.
Parks Associates estimates that there are now close to 100 video subscription services in the U.S. and Canada. Barely a week goes by without a network or a studio announcing the launch of another subscription service, with many betting on niche programming to establish themselves next to giants like Netflix. But do consumers really want that many standalone services? Or are we about to reach peak niche, with inevitable consolidation ahead?
From the article "Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble" by Janko Roettgers.
A recent survey by Parks Associates indicates that 17% of U.S. broadband households now own both an Internet-connected entertainment device and a smart home device. As voice interactions become more c...
As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...
The analysis, compiled “360 Deep Dive: Account Sharing and Digital Piracy” by Park Associates, a research and consulting company that specializes in technology, found the amount of revenue lost will i...
The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...
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