Providing market intelligence for more than 35 years

In The News

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, based on its latest survey of Americans.

“Amazon Prime Music continues to be the clear market leader with a subscriber increase from 10% of broadband households in 2015 to 15% in 2016,” explained the company.

From the article "Amazon Prime Music Still The Biggest US Subscription Service" by Stuart Dredge.

Previously In The News

15% Who Try VR Then Buy Headset

Research from Parks Associates reveals 50 per cent of consumers who try a VR (virtual reality) headset enjoy it and make plans to purchase one, while 15 per cent who try one enjoy the experience and t...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...