As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, based on its latest survey of Americans.
“Amazon Prime Music continues to be the clear market leader with a subscriber increase from 10% of broadband households in 2015 to 15% in 2016,” explained the company.
From the article "Amazon Prime Music Still The Biggest US Subscription Service" by Stuart Dredge.
U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...
U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...
Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette
According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...
