Even if he is ultimately successful, O’Reilly probably will find that his podcast audience will be a fraction of the size of the crowd that faithfully tuned into “The O’Reilly Factor” on Fox News, which this year had been averaging about 4 million viewers an episode, according to Nielsen.
“As we saw with the failure of the Sarah Palin Channel, personality alone will not drive adoption,” said Glenn Hower, senior research analyst of the Dallas media consulting firm Parks Associates.
21st Century Fox fired O’Reilly last week after media reports that he and Fox, over the years, had paid large settlements to several women who claimed O’Reilly sexually harassed them.
From the article "O'Reilly returns with a smaller soapbox, vowing 'the truth will come out'" by Meg James and David Pierson.
Parks Associates recently reported that 66% of subscribers that get fixed wireless from T-Mobile or Verizon consider their prices to be fair or good. “This compares to 51% of fiber subscribers and 35%...
That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...
Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...
Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...
