Even if he is ultimately successful, O’Reilly probably will find that his podcast audience will be a fraction of the size of the crowd that faithfully tuned into “The O’Reilly Factor” on Fox News, which this year had been averaging about 4 million viewers an episode, according to Nielsen.
“As we saw with the failure of the Sarah Palin Channel, personality alone will not drive adoption,” said Glenn Hower, senior research analyst of the Dallas media consulting firm Parks Associates.
21st Century Fox fired O’Reilly last week after media reports that he and Fox, over the years, had paid large settlements to several women who claimed O’Reilly sexually harassed them.
From the article "O'Reilly returns with a smaller soapbox, vowing 'the truth will come out'" by Meg James and David Pierson.
New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...
42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...
Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...
Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...
