Providing market intelligence for more than 35 years

In The News

Number of Households with Smart Home Devices Increases

Since 1986, Parks Associates has been recognized as a market research and consulting company that specializes in emerging consumer technology products and services. A recent report from the research firm shows that there has been an increase in the overall adoption of smart home devices.

The report, titled “Smart Product Adoption,” evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of demographic attributes on adoption of smart home products.

In a multiyear study, the second quarter of 2014 showed that 13 percent of U.S. broadband households were using smart home devices. One year later showed the percentage had increased to 18 percent in the second quarter of 2015.

From the article "Number of Households with Smart Home Devices Increases" by Joe Rizzo.

Previously In The News

Residential fiber is now table stakes for boosting NOI

A recent Parks Associates survey finds that about 4 in 10 U.S multi-dwelling apartment residents say they're open to bundling internet services with their monthly rent. What's more, over three-fourths...

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses

Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...