Even so, over-the-top services continue to grow, according to nearly all studies on the topic. Parks Associates recently reported that 44% of U.S. broadband homes have a subscription to an online video service such as Netflix, Hulu Plus, or Amazon. Added together, these various findings seem to indicate that the availability of OTT services is not causing cord-cutting, but rather is expanding the pie for video viewing.
From the article, "Number Of Cord-Cutters Steady Year Over Year, Study Says" by Daisy Whitney.
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...
More connected home devices means greater opportunities for consumers to have issues with them, and thus, more opportunity to help fix them. According to research from Parks Associates, more th...
The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...
