Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketplace traction. A study from NPD found that Roku owners stream more than owners of other devices, and Roku users are nearly three times as likely to use the device daily compared with Apple TV, currently Roku's biggest competitor.
A study by Parks Associates found that more broadband households report using Roku than any other streaming device.
From the article, "Now with Streaming Stick, Roku isn't sweating the blitz" by Joan E. Solsman.
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Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...
Easy to use and relatively inexpensive, Google’s Chromecast streaming media device caught on quickly with consumers, but it doesn’t hold much staying power when it comes to consistent usage. Ac...
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