The trial is part of the streamer’s ongoing campaign to ensure revenue is not lost as the streaming space has grown increasingly competitive. According to an analysis by research firm Parks Associates, password piracy and sharing cost streaming providers $9.1 billion in 2019 alone. The firm estimates that figure will rise to $12.5 billion by 2024.
From the article "No more family freeloaders: Netflix to charge extra for sharing accounts" by Ben Cost.
Parks Associates research analyst Glenn Hower is prepared to be proved wrong, but he remains skeptical about an Apple streaming entry. "With Sling TV and PlayStation Vue in the market, Apple is now pl...
Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found. Thirty-five percent of smartphone owners stream music to speakers, and 24 percen...
Barbara Kraus, Parks Associates director of research, also sees potential. “There are a number of potential use cases for the TV as a smart-home controller,” she said. “The TV display can be used as a...
Many consumers demanded bigger screens, and the move paid off for Apple. The larger iPhone was Apple’s best seller ever. But not all Apple consumers made the switch. According to research firm P...
