Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily.
"Netflix has vowed to invest over $1.75 billion into more than 90 European productions, including licensed content, co-productions, and original productions, which should help its competitive positioning in the growing European over-the-top market," says Glenn Hower, senior research analyst at Parks Associates.
"As it closes in on the 100-million-subscriber mark, it seems more and more likely that the number of international subscribers will exceed the number of domestic subscribers," Hower says.
From the article "No First-Quarter Surprise for Netflix Stock" by John Divine.
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
When consumers can get a streaming video service with live channels and an on-demand library for $15 per month, their $80 per month cable or satellite service starts to look like a poor value. That's...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
