Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchase smart gadgets say it's for convenience, according to research group Parks Associates, who surveyed U.S. broadband households that also own smart devices.
From the article "No. 1 reason we buy smart devices? They promise convenience" by Lauren Barack.
Hacking concerns are high among consumers, particularly those who own connected devices. Worry that their computers could be hacked, and their broadband connections too, is high, said a new report fro...
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
