Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected homes, is the smart TV, followed by the streaming media player and then the computer.
"Just as some stabilization appeared evident, the COVID-19 crisis introduced yet more turmoil," David Drury, Parks' research director, said in the release. "The pandemic has certainly increased demand and fueled higher levels of video consumption, but also has disrupted video production and distribution significantly. Production of many new originals are on hold, and major studio titles have released directly to the home, threatening the long-term viability of the theater-release model. It has never been more important for industry players to track users’ viewing habits and preferences, and align service offerings to changing consumer needs and lifestyles."
Parks had found earlier this spring that two-thirds of online households had a connected device in their home.
From the article "Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus" by Stephen Silver.
By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice ass...
Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as t...
In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...
New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...
