Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected homes, is the smart TV, followed by the streaming media player and then the computer.
"Just as some stabilization appeared evident, the COVID-19 crisis introduced yet more turmoil," David Drury, Parks' research director, said in the release. "The pandemic has certainly increased demand and fueled higher levels of video consumption, but also has disrupted video production and distribution significantly. Production of many new originals are on hold, and major studio titles have released directly to the home, threatening the long-term viability of the theater-release model. It has never been more important for industry players to track users’ viewing habits and preferences, and align service offerings to changing consumer needs and lifestyles."
Parks had found earlier this spring that two-thirds of online households had a connected device in their home.
From the article "Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus" by Stephen Silver.
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
