“The more customers, the higher price the NFL can command,” Brett Sappington, director of research at Parks Associates told the LAT. “For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope.”
From the article "NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights" by Mary Beth Quirk.
In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...
Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...
But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
