“The more customers, the higher price the NFL can command,” Brett Sappington, director of research at Parks Associates told the LAT. “For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope.”
From the article "NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights" by Mary Beth Quirk.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...
Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...
Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
