By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates.
Purchasing sports media rights is becoming a leading acquisition strategy for services to gain new customers, according to Eric Sorensen, Parks Associates’ streaming video director. In addition, due to the “limited inventory” of sports, the rights aren’t cheap. This greatly reduces the companies who can afford to buy them. The premium charge to watch sports on these services is a way for the streamers to recoup finances.
Sorensen said the “long game” for many services is to create a sports tier or bundle within their service for an additional fee. We’re already seeing evidence of streamers playing the “long game” Sorensen described.
From the article, "NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach" by Shelby Brown
News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63...
Mainstream consumers don’t seem eager to connect their garage doors and light bulbs to the internet, according to data presented by research firm Parks Associates during a Tuesday webcast. With ease o...
Here’s the rundown: Parks finds more than half of U.S. broadband households now watch internet video on a television screen, while less than a quarter don’t watch any video content on a TV set at all....
A new report released from Parks Associates shows that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. The three main players have a serious stronghold, with only 6 p...
