By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates.
Purchasing sports media rights is becoming a leading acquisition strategy for services to gain new customers, according to Eric Sorensen, Parks Associates’ streaming video director. In addition, due to the “limited inventory” of sports, the rights aren’t cheap. This greatly reduces the companies who can afford to buy them. The premium charge to watch sports on these services is a way for the streamers to recoup finances.
Sorensen said the “long game” for many services is to create a sports tier or bundle within their service for an additional fee. We’re already seeing evidence of streamers playing the “long game” Sorensen described.
From the article, "NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach" by Shelby Brown
Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...
In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
Brian Cooley will look at whether technology can make the case that we keep doing almost everything from home. He'll talk with Jennifer Kent, senior director at Parks Associates; Paul Lee, global head...
