Providing market intelligence for more than 35 years

In The News

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simplify the user experience, with brands such as Samsung now delivering connectivity from the mobile phone to the TV to a range of appliances according to a new study from Parks Associates.

From the article "Next Gen Connected Devices Take Off & Consumer Love Them" by David Richards.

Previously In The News

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...