Nearly six in 10 broadband households in the U.S. subscribe to an over-the-top service like Netflix and Hulu Plus, according to a report from market research firm Parks Associates.
The average household spends $9 a month on subscription streaming video services, an increase from $7 in 2012. More than 75% of streaming media player owners have an OTT subscription. Parks found that nearly 50 million streaming players, including Google Chromecast, Apple TV and gaming consoles, will be sold globally by 2017.
"The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for … about 13.3 hours a week," said director of research at Parks. "Rather than cannibalizing the consumption of broadcast, pay-TV and packaged media content, Internet view is increasing overall consumption levels for video."
From the article "News recap: Report shows promising telecom employment numbers" by Katherine Finnell.
Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share. From the article, "Analyst Says Walmart Buying Vizi...
Roku has 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system. Vizio's o...
Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...
Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...
