Nearly six in 10 broadband households in the U.S. subscribe to an over-the-top service like Netflix and Hulu Plus, according to a report from market research firm Parks Associates.
The average household spends $9 a month on subscription streaming video services, an increase from $7 in 2012. More than 75% of streaming media player owners have an OTT subscription. Parks found that nearly 50 million streaming players, including Google Chromecast, Apple TV and gaming consoles, will be sold globally by 2017.
"The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for … about 13.3 hours a week," said director of research at Parks. "Rather than cannibalizing the consumption of broadcast, pay-TV and packaged media content, Internet view is increasing overall consumption levels for video."
From the article "News recap: Report shows promising telecom employment numbers" by Katherine Finnell.
Hacking concerns are high among consumers, particularly those who own connected devices. Worry that their computers could be hacked, and their broadband connections too, is high, said a new report fro...
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...
