In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watch. The news comes on the heels of a report by Parks Associates, which revealed that Apple held only a 15 percent share in the streaming device market, trailing Roku (at number one), Amazon, and Google, respectively. Since the most recent Apple TV released in 2015, those companies have continually updated their offerings, adding support for 4K and other cool features, while Apple has not.
From the article "News, Rumors, and More: Here's Everything We Know about the Apple TV" by Nick Hastings.
Roku is still the streaming-device leader, controlling an estimated 39% share of the market, according to Parks Associates. Amazon.com's Fire TV is the current runner-up, with about 30%. Roku augment...
It's no surprise to see Apple TV+ coming to Roku. The Roku platform dominates the U.S. market, powering 41 million over-the-top devices and smart TVs, trouncing its next closest competitor with 36% gr...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
