In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watch. The news comes on the heels of a report by Parks Associates, which revealed that Apple held only a 15 percent share in the streaming device market, trailing Roku (at number one), Amazon, and Google, respectively. Since the most recent Apple TV released in 2015, those companies have continually updated their offerings, adding support for 4K and other cool features, while Apple has not.
From the article "News, Rumors, and More: Here's Everything We Know about the Apple TV" by Nick Hastings.
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...
