This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet.
That’s because a number of entertainment power-players are making it easier than ever to forgo the old-fashioned cable plan and stream shows instead.
“The big news in 2017 is going to be live, online pay TV services,” said Brett Sappington, senior director of research at Parks Associates.
From the article "New Year Brings New Breed Of Cord-Cutter" by Jennifer Van Grove.
“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...
A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...
According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...
In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...
