This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet.
That’s because a number of entertainment power-players are making it easier than ever to forgo the old-fashioned cable plan and stream shows instead.
“The big news in 2017 is going to be live, online pay TV services,” said Brett Sappington, senior director of research at Parks Associates.
From the article "New Year Brings New Breed Of Cord-Cutter" by Jennifer Van Grove.
Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...
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About 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand service (AVOD) at least once a week, ac...
New data compiled and analyzed by Parks Associates shows that average video viewing time in households in the United States has risen to 43.5 hours per week across all devices, but its numbers also sh...
