This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet.
That’s because a number of entertainment power-players are making it easier than ever to forgo the old-fashioned cable plan and stream shows instead.
“The big news in 2017 is going to be live, online pay TV services,” said Brett Sappington, senior director of research at Parks Associates.
From the article "New Year Brings New Breed Of Cord-Cutter" by Jennifer Van Grove.
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
