As cable providers continue to jack up prices and flail at efforts to improve customer service, more and more users are cutting the cord and embracing over the air (OTA) broadcasts via antenna. One recent study by Parks Associates found that 20 percent of US broadband households now use digital antennas to enjoy OTA broadcasts, up from 15 percent in early 2015.
From the article "New TV Standard Could Be Huge for Cord Cutters, But Privacy Concerns Linger" by Karl Bode.
Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...
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How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...
