In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a streaming video service.
This data comes from Parks Associates and gives us a look into the steady growth of cord cutting.
The study clearly shows three things happening in the world of pay TV.
From the article "New Study Shows The Growing Decline of Cable TV" by Luke Bouma.
More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...
“Apple has been enormously successful with its technology and brand power among consumers, so Apple’s entry into the healthcare industry is at least beneficial in raising consumer awareness of excitin...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
