In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a streaming video service.
This data comes from Parks Associates and gives us a look into the steady growth of cord cutting.
The study clearly shows three things happening in the world of pay TV.
From the article "New Study Shows The Growing Decline of Cable TV" by Luke Bouma.
Recent research from Parks Associates, presented at the StreamTV Show in Denver, CO, highlights a significant trend: spending on streaming services has dropped by 30%, with the average U.S. household...
Research from Parks Associates shows shifts in demand for streaming video services in the US, including a significant drop in spending. The firm’s latest research from its Video Services Dashboard rep...
According to research by Parks Associates, 94% of U.S. internet households have at least one subscription service, and over half subscribe to four or more streaming video services. This growing subscr...
In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to. "Consumers are spending less, but rather than...
