According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart home system owners continue to add devices post-initial purchase, it’s clear that the demand for integrated and comprehensive smart home systems has not waned.
From the article, "New Strategies For Growth: Insights From The PowerHouse Alliance" by Dennis Holzer
Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...
In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT vide...
With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on b...
19% of U.S. broadband households have cancelled an OTT service in the past 12 months, compared to 20% during 2015. The figures are from Parks Associates, the research and forecasting firm. OTT service...
