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New Route to New Revenue: Detect & Respond to Credentials Sharing

July 11, 2019

digital content

password sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed suit, increasing in both magnitude and in the diversity of motivations -- from casual password sharing among family and friends to large-scale, for-profit accounts run by fraudsters. The ability to watch from multiple screens has had the unintended consequence of contributing to illegal password sharing, which is expected to cost the US pay-TV industry nearly $10 billion by 2021, according to Parks Associates.

From the article "New Route to New Revenue: Detect & Respond to Credentials Sharing" by Orly Amsalem.

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