As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of users who wanted to pay less upfront, is seen as important to only 23% of Parks Associates’ data set. Consumers have largely turned their eyes from cost-saving to feature sets and maximizing bang for buck, especially when it comes to their data plans. Unlimited plans are hard to come by and tend to be expensive, so many consumers consider access to otherwise hidden Wi-Fi hotspots to be a big plus for signing up with a new carrier. Rollover data, which is well on its way to becoming an industry-wide feature, is also a big turn on.
From the article "New Research Reveals Priorities For Carrier Switchers" by Daniel Fuller.
Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...
By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...
According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the marke...
In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do. Parks Associates recently reported that one...
