As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of users who wanted to pay less upfront, is seen as important to only 23% of Parks Associates’ data set. Consumers have largely turned their eyes from cost-saving to feature sets and maximizing bang for buck, especially when it comes to their data plans. Unlimited plans are hard to come by and tend to be expensive, so many consumers consider access to otherwise hidden Wi-Fi hotspots to be a big plus for signing up with a new carrier. Rollover data, which is well on its way to becoming an industry-wide feature, is also a big turn on.
From the article "New Research Reveals Priorities For Carrier Switchers" by Daniel Fuller.
Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...
That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
