As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of users who wanted to pay less upfront, is seen as important to only 23% of Parks Associates’ data set. Consumers have largely turned their eyes from cost-saving to feature sets and maximizing bang for buck, especially when it comes to their data plans. Unlimited plans are hard to come by and tend to be expensive, so many consumers consider access to otherwise hidden Wi-Fi hotspots to be a big plus for signing up with a new carrier. Rollover data, which is well on its way to becoming an industry-wide feature, is also a big turn on.
From the article "New Research Reveals Priorities For Carrier Switchers" by Daniel Fuller.
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
