Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.
According to Parks Associates’s new research report, Tracking Eyeballs: Video Analytics and Measurement, U.S. broadband homes watch an average of 3.8 hours of internet video on their TV sets every week. This is 20 percent of all video viewing on the TV set (about on par with DVR usage). The report notes that consumers might increasingly use ad-blocking solutions if digital ad models are disruptive to the viewing experience.
From the article "New Report Assesses Costs Of Ad-Blocking On Internet Video" by Mansha Daswani.
Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...
Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price. It’s no secret that in spite of the benefits of smart home...
That’s according to a survey released this week by Parks Associates. “Almost half of pirates believe stealing content is acceptable because there are no consequences to the behavior” Jennifer Kent,...
Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...
