Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.
According to Parks Associates’s new research report, Tracking Eyeballs: Video Analytics and Measurement, U.S. broadband homes watch an average of 3.8 hours of internet video on their TV sets every week. This is 20 percent of all video viewing on the TV set (about on par with DVR usage). The report notes that consumers might increasingly use ad-blocking solutions if digital ad models are disruptive to the viewing experience.
From the article "New Report Assesses Costs Of Ad-Blocking On Internet Video" by Mansha Daswani.
"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their netw...
Throttling connections is simply one of those measures. "Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those...
The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...
Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including enter...
