In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America.
Parks Associates pointed to the rising cost of content. He also said that advertising revenues would strengthen and that combining channels would create opportunities for new services.
“The Discovery and Scripps merger is a direct result of these economics and consolidation among pay-TV providers.
“Controlling a larger share of popular networks gives the new Discovery and Scripps company more negotiating leverage against the pay-TV giants that have grown from operator consolidation.”
The opposing forces between pay-TV prices and retaining a strong customer base is a likely motivator for the firms’ merger.
From the article "Network negotiations: combining content and attracting consumers" by Alana Foster.
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...
