In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America.
Parks Associates pointed to the rising cost of content. He also said that advertising revenues would strengthen and that combining channels would create opportunities for new services.
“The Discovery and Scripps merger is a direct result of these economics and consolidation among pay-TV providers.
“Controlling a larger share of popular networks gives the new Discovery and Scripps company more negotiating leverage against the pay-TV giants that have grown from operator consolidation.”
The opposing forces between pay-TV prices and retaining a strong customer base is a likely motivator for the firms’ merger.
From the article "Network negotiations: combining content and attracting consumers" by Alana Foster.
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
