“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function properly. Consumers have come to expect ubiquitous, high-speed connections throughout the home and rely on Wi-Fi for the in-home connectivity and bandwidth that they need.”
From the article "Netgear Announces Orbi Tri-band WiFi "System" for Greater Home WiFi Coverage" by Trevor Long.
Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...
The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...
Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S...
As streaming services bundle together, monopolizing the delivery of shows – whether it’s the TV unit or the wifi - becomes more important, too. Vizio, with over 10% of television sales market share, i...
