“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function properly. Consumers have come to expect ubiquitous, high-speed connections throughout the home and rely on Wi-Fi for the in-home connectivity and bandwidth that they need.”
From the article "Netgear Announces Orbi Tri-band WiFi "System" for Greater Home WiFi Coverage" by Trevor Long.
It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...
This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...
For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...
Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...
