Last week, Netflix acknowledged that it has indeed downgraded video streaming over some mobile networks.
"We're at a point where there's so much video traffic going across the Internet", said Glenn Hower, a research analyst for Parks Associates.
From the article "Netflix Throttling Did Not Break Rules - FCC" by www.periodismotransversal.com
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...
