Parks Associates estimates that 30% of Netflix (NFLX) subscribers are getting the premium service tier, up from 21% in late 2017. Meanwhile, the share of subscribers getting the lowest-priced tier has fallen to 27% from 35%, the research firm reported Thursday.
From the article "Netflix Subscribers Upgrading To Premium Service Tier" by Patrick Seitz.
It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...
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It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...
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